Who we are
Simply Vero Handmade Crafts was created from a love of making people feel special. Every piece is made with intention—rooted in memories, culture, and the joy of celebrating life’s sweetest moments.
We create to uplift, to spark nostalgia, and to share love in the simplest way we know: by making something memorable.
We are a creative studio crafting personalized keepsakes, nursery decor, and modern event details that make life’s moments feel special.
About me
I’m a Newark, New Jersey native with Puerto Rican roots, raised in a home where creativity was a way of life. Photography, framing, art, and hands‑on making filled my days, but what shaped me most was the belief my parents lived by — that there is always a way. That mindset gave me a sense of limitless creativity, a freedom to explore, experiment, and express myself through my hands.
Creating has always been my language. I’m drawn to details that feel intentional, to pieces that carry meaning, and to the joy of making people feel special. My work is a reflection of the world I grew up in — a blend of artistry, heritage, and the quiet confidence that imagination has no limits.
Everything I create begins with that same spirit: curiosity, care, and a deep love for celebrating life’s most heartfelt moments.
- Veronica Elmera, Founder of Simply Vero
